Roadgrip Motorsport touched down in Brazil to bring a splash of precision and colour to one of endurance racing’s most iconic series: the WEC 2025 Rolex 6 Hours of São Paulo. With the action returning to the Autódromo José Carlos Pace, better known as Interlagos, for the first time in years, we were proud to play a key role in preparing the circuit for the return of world-class racing.
Our mission? To deliver flawless branding and sponsor visibility across key areas of the track, including the pit lane, walls, and run-off areas with every detail executed to the highest possible standard.
Working to tight timeframes and under the gaze of teams, sponsors, and global broadcasters, we were tasked with applying large-scale branding elements for WEC’s headline partners, ensuring absolute accuracy in shape, scale, colour, and positioning.
One of the standout logos we installed was the Rolex branding, which we applied across the walls and run-off areas of the circuit. To ensure it was true to spec, we designed and manufactured the stencil in-house. This gave us total control over every detail, from the curve of each letter to the scale of every mark on the wall.
As a long-standing and globally recognised partner of WEC and motorsport in general, the Rolex identity had to be executed with pinpoint accuracy. Thanks to our in-house production process, we were able to guarantee a flawless result, matching brand guidelines perfectly while adapting to the unique contours and surfaces of the São Paulo track.
While we’re known across motorsport for our elite track marking and paint systems, the São Paulo project showcased the broader skillset of the Roadgrip Motorsport team.
Delivering these bold, colourful sponsor graphics takes more than just a steady hand. It requires:
A meticulous eye for detail
Deep understanding of branding specs
Specialist technical skills
With global exposure on the line, there’s no room for anything less than perfection.
The finished product was a crisp, vibrant showcase of WEC’s headline sponsors, helping set the stage for an unforgettable weekend of endurance racing in front of a passionate Brazilian crowd. The Rolex stencil work, in particular, added an iconic finishing touch to the circuit – one that looked just as good in person as it did on camera.
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