As Formula E launched its new 2025/26 racing calendar, Roadgrip Motorsport was on the ground installing the championship’s striking visual identity for the first event of the season in Sao Paulo. Our team transformed the Anhembi Sambadrome Circuit with sponsor graphics, run-off area designs and track branding that set the stage for the opening ePrix.
This marks another year in Roadgrip’s long-standing partnership with Formula E, a race where precision, safety, and bold visuals matter just as much as performance. And this venue, famous for its carnival parades and its electric race atmosphere, demands an equally electric look and feel.
To bring the circuit to life, our team used a combination of anti-grip paint, VR-assisted layout technology, and custom-cut logo stencils designed specifically for the event’s major partners. Each element of branding must not only look sharp on camera but also perform safely under the fast, dynamic conditions of all-electric racing.
From start to finish, every marking is engineered to withstand the heat, torque and abrasive forces of race weekend.
Roadgrip has supported Formula E since its early seasons, working across city circuits worldwide to create safe, visually compelling race environments. São Paulo adds another chapter to that ongoing partnership, and marks the beginning of what promises to be another action-packed season.
Planning a motorsport event? Contact our Roadgrip Motorsports HQ to discuss track painting, circuit branding, track cleaning and more.
