Roadgrip Motorsport was recently commissioned to support Ferrari Racing Days at the Miami International Autodrome with large-scale branding across key areas of the circuit. Our team was responsible for installing Ferrari’s distinctive logo to both sides of the main straight walls and the surface of the pit lane.
The job required precision, coordination, and a fast turnaround — all while working around periods of heavy rain and tight deadlines.
Ferrari’s prancing horse is a global symbol of excellence, but replicating its intricate design at scale across a race circuit is no small task. With just a short window for installation, we deployed a skilled team to install 300 Ferrari logos across the venue — from trackside walls to ground-level graphics on the pit lane.
Precision was crucial. Every logo had to be placed with accuracy and consistency to ensure a seamless visual experience for both in-person spectators and online viewers. This was especially critical with the entire event being live streamed starting Friday and no margin for delay!
As if the scale and detail weren’t enough, Miami’s unpredictable spring weather added another layer of complexity. Heavy rainfall during installation threatened to slow us down, but thanks to our team’s experience and adaptability, we kept operations moving. We adjusted workflows, adapted our drying and sealing methods, and kept the project on track – quite literally.
Despite the weather and time pressures, the work was completed on schedule, and the result was nothing short of spectacular: a circuit awash in Ferrari red, every logo crisp and gleaming under the Miami sun once the clouds cleared.
Learn more about our work on the world’s racing venues at Roadgrip Motorsport.
