At a circuit like Autodromo Internazionale Enzo e Dino Ferrari in Imola, Italy, the walls do more than define the track, they define the event – in this case, the FIA World Endurance Championship. For this project, wall branding was a major part of our installation.
For WEC, these branded barriers become some of the most visible real estate on the circuit. They frame every corner, dominate broadcast shots and carry the sponsor branding that shapes how the race is seen around the world.
Our Roadgrip Motorsport team installed large-scale sponsor graphics across the circuit walls, featuring ROLEX and Motul, with additional branding for Goodyear throughout the pit lane.
These logos were repeated, aligned and scaled across the entire circuit to create a consistent, high-impact visual identity.
Every logo had to be sharp, uniform and perfectly positioned, no matter the surface or location. To achieve the required level of precision, we used a combination of stencil application and hand-finishing techniques. This allowed us to replicate each logo accurately across multiple locations, maintaining consistency across long runs of wall space where even minor deviations would be noticeable.
Alongside this, our team delivered the full set of sporting lines across the circuit, ensuring clarity and consistency for drivers while complementing the overall presentation of the track.
At this level of motorsport, details matter. The walls are constantly in view, from onboard cameras, trackside footage and aerial shots, so the quality of the branding directly impacts how the event is perceived.
Are you giving your sponsors the coverage they expect? Contact our team to discuss your circuit branding or visit Roadgrip Motorsport to learn more.
