As the FIA World Endurance Championship (WEC) returned to Brazil, Roadgrip Motorsport was on site at Interlagos to deliver the large-scale track graphics and event branding that helped transform the circuit for one of endurance racing’s biggest weekends.
Working to a demanding installation schedule, our specialist crews applied the track graphics, run-off branding and sponsor logos throughout the venue, with the iconic Rolex branding dominating the circuit in a striking combination of green and yellow.
Officially known as the Autódromo José Carlos Pace, Interlagos is one of motorsport’s most historic venues. Set among the hills of São Paulo, the anti-clockwise circuit is famous for its dramatic elevation changes, flowing corners and passionate Brazilian fans.
Having hosted Formula 1 for decades, Interlagos has also become a highlight of the FIA World Endurance Championship calendar. Its combination of fast straights, technical corners and constantly changing gradients creates a circuit that challenges both drivers and machines over the course of six hours of racing.
For a championship as prestigious as the FIA World Endurance Championship, the visual presentation of the circuit is just as important as the racing itself.
Roadgrip Motorsport installed extensive branding across the run-off areas and key locations around the circuit, creating the vibrant backdrop seen by spectators and millions of television viewers worldwide.
The event was dominated by the championship’s principal partner, Rolex, with the famous green and gold branding stretching across large painted areas of the circuit.
Large-scale motorsport branding demands far more than simply painting logos. Every graphic must be positioned precisely, scaled accurately and installed within narrow working windows, often alongside numerous other contractors preparing the venue for competition.
Roadgrip Motorsport’s experienced teams use specialist surveying techniques, bespoke templates and proven installation methods to ensure every element is delivered to exact championship specifications.
Ready to give your racing venue an iconic look and feel? Contact our renowned global motorsport team today
