When it comes to motorsport branding, there’s no room for “close enough.” Every curve, every edge, every scale ratio has to be spot-on, especially when applying logos to surfaces that will be seen by millions of fans worldwide, both in person and on screen.
That’s why Roadgrip has developed the ability to design and manufacture our own stencils in-house for logo installation on race track surfaces, pit lanes, and run-off areas. By keeping the process under our own roof, we maintain complete control over the quality, accuracy, and turnaround time of every branding element we deliver.
When our motorsport team recently touched down in Brazil for one of endurance racing’s most iconic series – the WEC 2025 Rolex 6 Hours of São Paulo – we brought more than just our striping expertise; we brought our precision branding skills too.
One of the standout installations was the Rolex logo, applied across the walls and run-off areas of the circuit with pinpoint accuracy. To achieve that perfect finish, we designed and produced the stencil ourselves at Roadgrip HQ. This meant every letter, every curve, and every spacing measurement matched Rolex’s brand guidelines exactly without compromise.
By producing stencils ourselves, we:
Guarantee brand accuracy – From the subtle curve of a font to the thickness of each stroke, our process ensures logos are true to spec.
Adapt quickly – Need a size change or proportion tweak? We can adjust in hours, not days.
Ensure consistency across events – Whether the logo is on a wall or a run-off area, it will look identical in form and quality.
Speed up turnaround – No delays waiting for third-party suppliers; we control the production timeline from start to finish.
From high-speed TV shots to close-up sponsor coverage, the impact of precise logo placement can’t be overstated. Motorsport branding is not just about visibility, it’s about presenting brands at their absolute best under the most high-pressure conditions.
At Roadgrip Motorsport, our in-house stencil capability means we can deliver accuracy, flexibility, and speed: the perfect combination for a flawless finish on race day.