For three decades, Roadgrip has built its reputation on precision installation, world-class surfacing, and the kind of track marking expertise you only earn by working on circuits and runways in more than 90 countries.
But there’s a side of our work we don’t shout about nearly as much as we should:
our in-house design capability.
Behind many of the world’s most recognisable racetrack visuals is our Roadgrip design team, sketching, testing, refining, and collaborating with circuit teams to create artwork that creates an identity.
One of the best examples sits in Texas.
When the Circuit of The Americas prepared for its inaugural Formula 1 race in 2012, we weren’t just there to install paint. We were part of the creative process from the very beginning.
The bold red, white, and blue Stars and Stripes concept that sweeps through COTA’s run-offs wasn’t just applied by Roadgrip – it was designed by us.
More than a decade later, that artwork remains one of the most instantly recognisable visuals in motorsport. It has become part of the circuit’s identity, weaving American pride and racing spectacle into a design that fans immediately associate with Austin.
Three years ago, when the Grand Prix was still in its early planning stages, we collaborated on the first kerb concepts for the now-famous street circuit. The focus was on representing Las Vegas through its most iconic symbols: the suits from a deck of cards.
Those hearts, diamonds, clubs and spades now wrap the circuit like a signature.
When we first shared the designs in 2023, they caught the attention of global media and since then, they’ve become the look of the Las Vegas GP, giving the event a playful, unmistakable identity.
Our design work isn’t limited to F1.
Across Asia, Europe, the Middle East and the Americas, we’ve created concepts and rendered visuals that help circuits to promote and stand out.
From helping Qatar to express their cultural heritage with Formula 1, to working with MotoGP to build broadcast-friendly graphics for fans watching at home, we bring our years of experience to enhance track safety without compromising aesthetics.
No design succeeds in isolation.
Every project begins with listening – to venue owners, race promoters, creative teams and governing bodies.
We take our clients’ ideas, ambitions and constraints and combine them with our own experience in:
That blend of creative freedom and technical pragmatism is what turns a “nice idea” into a deliverable, durable, race-ready design.
For 30 years, our focus has been making surfaces safe, high-performance and visually outstanding.
But designs like Stars and Stripes or the Vegas playing-card kerbs show something else:
Roadgrip doesn’t just paint circuits, we help to define them.
As venues look for ways to express culture, create fan-facing moments, and build a signature look, design is no longer an optional extra. It’s part of the storytelling of modern motorsport.
And it’s a part of Roadgrip Motorsport we’re excited to keep bringing to the forefront. Contact us to discuss your next racing event.