At Roadgrip, we’ve built our reputation on making the invisible visible. From the precision of runway markings that guide pilots safely onto tarmac to bold branding on racetracks that catches the eye of millions watching worldwide, our work has always been about clarity, direction, and impact on the ground.
Our sister company, RG Media, takes that same principle of visibility and lifts it onto the walls and screens of some of the busiest travel hubs in the world.
When the RG Media team steps into an airport or cruise terminal, they see opportunity. Vast arrival halls, bustling departure lounges, long corridors leading to gates, each full of people with time to look around.
Travellers are on the move, but they’re also waiting, watching, and looking around. It’s in these moments that RG Media helps brands stand out, not just with screens, but through a mix of large-scale design, digital innovation, and immersive experiences.
RG Media does this by installing LED technology such as video walls, digital billboards and display screens into prime spaces that capture attention of passers by, transforming blank spaces into vibrant canvases.
A giant digital screen in baggage reclaim might showcase a global brand to a captive audience waiting for luggage. A row of sleek video panels along the walkway to departures can guide travellers while promoting brands that want their attention.
In airports and cruise terminals, clear, dynamic signage helps travellers navigate spaces with ease. From locating nearby restaurants, shops, or car rentals, to finding gates, baggage claim, customs, or ground transport, wayfinding displays even provide real-time travel times to key destinations inside the terminal.
The LED technology is only part of the picture, though.
RG Media also create domination areas: entire zones where a brand can own the space through integrated design.
Picture a premium drinks company taking over a departures lounge with bold graphics, illuminated displays, and tasting counters. Or a car manufacturer showcasing its latest model in an arrivals hall, catching the eye of thousands of travellers a day.
Add to that large-format tension fabric displays that stretch across walls or ceilings, and you start to see how RG Media turns an ordinary space into something unforgettable.
These are not just adverts, they’re experiences.
From concept to execution, RG Media delivers the creative spark, production finesse, and operational know-how to bring campaigns to life. For airports and cruise operators, this means more than visual impact: it means unlocking serious non-aeronautical revenue.
The RG Media team design, implement, and manage entire advertising programs, act as concessionaires, or audit existing programs to identify untapped opportunities.
For operators looking to strengthen revenues, RG Media also provides full audits of existing advertising programs, assessing assets, design, rates, and sales/marketing efforts, and delivering insights that unlock untapped value.
If Roadgrip is about the visibility underfoot (or under vehicle), RG Media is about the visibility overhead. Together, we cover both perspectives: guiding people where they need to go while ensuring the businesses and brands around them are impossible to miss.
We also share the same commitment to making environments work harder and smarter, for people, for operators, and for clients. In airports, that could mean a glowing LED wall dominating the arrivals concourse with a bold campaign. On the ground, it might be a crisp white line guiding aircraft safely. Different mediums, same mission: clarity, visibility, impact.
RG Media are experts in placing the right message in the right location at the right time, turning high passenger traffic into meaningful attention. Just as Roadgrip markings bring order and direction to busy surfaces, RG Media’s digital displays bring focus and engagement to the movement in terminals.
In short, we’re two sides of the same coin: one on the tarmac, one on the terminal wall.
Learn more about RG Media