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Roadgrip Brings Fresh Branding to São Paulo Formula E Circuit

 

As part of our ongoing support to Formula E, Roadgrip Motorsports have been preparing the temporary street circuit in São Paulo for the first race of the 2024/25 season. The team carried out branding across the run-off areas, pit lane, start line, kerbs, and walls using FIA-homologated paint for durability and safety.

Navigating the Challenges of a Temporary Street Circuit

 

Street circuits bring their own set of challenges and excitement, with narrow sections, sharp turns, and limited run-off areas that demand precision from drivers.

Transforming busy city streets into a world-class racing circuit is no small task, overcoming a range of logistical and technical challenges:

  • Time Constraints: Temporary street circuits must be constructed within a tight timeframe to minimise disruption to city life. The team worked efficiently to ensure all branding was completed on schedule without compromising on quality.
  • Uneven Surfaces: Unlike permanent tracks, city streets are often uneven and require meticulous preparation before applying paint. The team ensured every marking adhered perfectly to the surface, even on sections with cracks or wear.
  • Urban Obstacles: From manhole covers to street furniture, urban tracks come with unique physical challenges. The team had to account for these while maintaining the seamless design and safety standards required for Formula E.
  • Weather Variables: The outdoor nature of street circuits means being prepared for unpredictable weather. Roadgrip’s expertise in working with FIA-homologated paint ensured that the markings would be durable and resistant to environmental factors, such as rain or intense sun.

Why Use FIA-Homologated Paint?

 

FIA-homologated paint isn’t just about making the track look professional; it’s a critical part of race safety. This paint is designed to provide long-lasting grip and visibility while being resistant to the demands of high-speed racing and challenging weather conditions. It also meets environmental standards, aligning well with Formula E’s sustainability goals.

The Importance of Circuit Branding

 

Branding a race circuit goes far beyond aesthetics. Clear and effective branding helps define the event’s identity and contributes to its overall professionalism. For sponsors, the benefits are significant.

Run-off areas, kerbs, walls, pit lane and start lines are prime real estate for showcasing logos and messages that will be seen by millions of viewers both on-site and through broadcasts. High-quality branding creates a memorable visual impact, reinforcing sponsor visibility and engagement with fans.

Additionally, a well-branded circuit reflects positively on the event organisers, demonstrating attention to detail and commitment to a high standard. This can attract future sponsorship deals and partnerships, making branding an essential part of a race’s success.

Our team at Roadgrip consider every benefit of our track painting and branding, ensuring installation is precise and professional at every turn.

Learn more at Roadgrip Motorsports or contact us for a quick and professional quote.