As part of our ongoing support to Formula E, Roadgrip Motorsports have been preparing the temporary street circuit in São Paulo for the first race of the 2024/25 season. The team carried out branding across the run-off areas, pit lane, start line, kerbs, and walls using FIA-homologated paint for durability and safety.
Street circuits bring their own set of challenges and excitement, with narrow sections, sharp turns, and limited run-off areas that demand precision from drivers.
Transforming busy city streets into a world-class racing circuit is no small task, overcoming a range of logistical and technical challenges:
FIA-homologated paint isn’t just about making the track look professional; it’s a critical part of race safety. This paint is designed to provide long-lasting grip and visibility while being resistant to the demands of high-speed racing and challenging weather conditions. It also meets environmental standards, aligning well with Formula E’s sustainability goals.
Branding a race circuit goes far beyond aesthetics. Clear and effective branding helps define the event’s identity and contributes to its overall professionalism. For sponsors, the benefits are significant.
Run-off areas, kerbs, walls, pit lane and start lines are prime real estate for showcasing logos and messages that will be seen by millions of viewers both on-site and through broadcasts. High-quality branding creates a memorable visual impact, reinforcing sponsor visibility and engagement with fans.
Additionally, a well-branded circuit reflects positively on the event organisers, demonstrating attention to detail and commitment to a high standard. This can attract future sponsorship deals and partnerships, making branding an essential part of a race’s success.
Our team at Roadgrip consider every benefit of our track painting and branding, ensuring installation is precise and professional at every turn.
Learn more at Roadgrip Motorsports or contact us for a quick and professional quote.